Wednesday, February 11, 2009

Behavioral economics and health behavior

Today's thought topic –

Behavioral Economics is flourishing as a discipline, addressing the same problems we face in health behavior of HIV prevention: short-term versus long-term thinking. In Econ jargon it is "present self" versus "future self", the latter being more abstract and difficult to focus on.

Following is a piece in today's NYT – the other is a piece by Sunstein (who we cited in the internet paper) about "nudges" toward pro-social behavior.

http://www.nytimes.com/2009/02/11/business/economy/11leonhardt.html?scp=1&sq=behavioral%20economics&st=cse


 

http://www.nytimes.com/2009/02/08/business/08nudge.html?scp=3&sq=behavioral%20economics&st=cse

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